BetMGM Casino has launched LegendSCARY, a month-long Halloween campaign that overlays its online casino lobby with seasonal imagery and packages themed games, promotions and competitions under one banner. The company calls it its largest seasonal casino campaign of the year.
Players logging in see spiders, bats and cobwebs throughout the casino lobby, while a dedicated Halloween category is intended to make seasonal games and new releases easier to find. The selection includes more than 50 Halloween-themed titles, alongside a custom spooky design for BetMGM’s online blackjack tables.
The campaign is based on BetMGM’s “Make It Legendary” brand platform and combines sweepstakes, leaderboard contests and rewards. Offers can include Casino Bonus or Bonus Spins, though the available promotions vary by player tier and market, and rotate during the month.
Eligible players in Michigan, New Jersey, Pennsylvania and West Virginia can access the Halloween promotions, subject to qualification requirements. The offers are unavailable in Alberta and Ontario. BetMGM’s wider online casino catalogue contains more than 7,000 titles across North American markets, making the Halloween collection a distinct seasonal subset rather than a measure of each market’s total inventory.
Inspired’s Bigger Piggy Halloween Bank is available exclusively through BetMGM Casino and Borgata Online. The game includes bonus spins, jackpots, Cash and Collector symbols, plus a Piggy Wheel Bonus that can award additional prizes and bonus features. Other named games in the Halloween selection include Blood Suckers, Sleepy Hollow and Spooky Carnival.
Oliver Bartlett, BetMGM’s senior vice president of gaming, said the campaign was designed to make October “more fun for our players,” through game discovery, leaderboards and rewards. LegendSCARY runs through Sunday, Nov. 1.
