BetMGM has redesigned Borgata Online across New Jersey and Pennsylvania, adding structured navigation, a central account hub, a unified Rewards Hub and a catalogue of more than 4,000 titles. According to the company, the reimagined platform is built around a refreshed interface and streamlined navigation.
The new account hub puts playable and withdrawable balances in one place. The Rewards Hub consolidates promotions, Borgata Online rewards points and MGM Rewards tier status into a single digital dashboard.
BetMGM says the relaunch builds on Borgata’s New Jersey history, which began when the brand received the state’s first internet gambling permit on 9 October 2013. It was part of the initial soft-launch group on 21 November and went fully live to the public on 26 November, and records dating to 2015 show $250 million in taxes contributed to New Jersey.
Casino.org said New Jersey data put Borgata Online fourth in the state’s iGaming market for January through May, with about $108 million in gross gaming revenue and an 8.1% share across 28 licensed digital platforms. It also reported that Borgata’s standalone digital sports betting business kept about $3.3 million from bettors’ wagers over the same five-month span, ranking 10th among 16 active online sportsbooks.
New Borgata-branded slots, including Borgata Gem Strike and Borgata 777 Respin Deluxe, are scheduled to roll out through the year. The platform will launch Friday, July 3, with activation at Borgata Hotel Casino & Spa in Atlantic City.
