This week, the NJ online casino landscape changed a bit as Caesars Interactive announced that its rebranding of Caesars Casino to Tropicana Casino in New Jersey was complete.
In an informative post to Tropicana Casino NJ, the operator told players that “apart from the look and feel of the site, nothing else has changed. All of the great features and functionality you’ve become accustomed are all still the same!”
Tropicana is now tethered to the land-based casino license of Tropicana Casino & Resort Atlantic City.
New Jersey gaming law requires online operators to partner with a land-based casino. The casinos are allowed up to five skins each for online casino gaming.
| New Jersey Licensee | Online Casino Skins on License |
|---|---|
| Bally’s Atlantic City | Bally Casino NJ, PointsBet Casino NJ, Virgin Casino NJ |
| Borgata Hotel Casino & Spa | BetMGM Casino NJ, Borgata Casino NJ, Pala Casino NJ, partycasino NJ, Wheel of Fortune Casino NJ |
| Caesars Interactive | Caesars Casino NJ, Harrah’s Casino NJ, WynnBET Casino NJ, 888casino NJ |
| Golden Nugget Hotel Casino & Marina | BetRivers Casino NJ, Betway Casino NJ, Golden Nugget Casino NJ, Stardust Casino NJ |
| Hard Rock Hotel and Casino | bet365 Casino NJ, Hard Rock Casino NJ, Unibet Casino NJ |
| Ocean Resort Casino | Ocean Casino NJ, Parx Casino NJ, PlayStar Casino NJ, Tipico Casino NJ |
| Resorts Casino Hotel | DraftKings Casino NJ, Mohegan Sun Casino NJ, Resorts Casino NJ, PokerStars Casino NJ |
| Tropicana Casino & Resort | Tropicana Casino NJ, Virgin Casino NJ |
Last June, Caesars told players on Tropicana that an online casino app developed by Bally’s (formerly Gamesys) for the online casino was being decommissioned and that their accounts would be transferred to Caesars Casino and its app by Light & Wonder (previously Scientific Games).
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In its informational post this week, Caesars told players formerly on Caesars Casino that they did not need to reset their passwords — their login credentials would be the same on Tropicana Casino. Players will not be required to re-verify their identity or confirm their physical location on the new platform.
Active bonuses, account funds, and Caesars Rewards Tier statuses and Reward Credits balances were all also transferred from Caesars Casino to Tropicana Casino, Caesars said.
Tropicana has always been a small operator
Tropicana once accounted for a large share of New Jersey’s online casino market, but it has been among the smaller licensees in recent years.
Data from the New Jersey Division of Gaming Enforcement (NJDGE) show Tropicana had $145k of revenue when it debuted in November 2013 — good enough for about 22% of the market then.
Tropicana held a record 32.5% of the market in November 2014. Its market share was above 20% (and occasionally 30%) every month until October 2016, after which its market share only cleared the 20% threshold twice in 2017.
Market share continued to slide and fell into single digits in September 2019. Tropicana’s market share was 4.8% in February, according to NJDGE.
By comparison, operators on the Borgata (27.8%), Golden Nugget (26%), and Resorts (25%) licenses had much more significant market shares in February, the most recent month with figures available.
Looking for somewhere to play? Check out our guide to the Best Online Casinos in NJ!
