Players in North America deserve an online casino-first experience that treats them like royalty, and that’s what we’ve brought to market with Caesars Palace Online Casino. Two online casinos in New Jersey have rebranded and launched casino-only apps, marking the latest change for the vertical in the Garden State.
In separate announcements last week, Caesars Entertainment and Hard Rock Digital said they had launched standalone online casino apps in NJ — Caesars Palace Casino and Hard Rock Bet, respectively. The former started operations on August 16, while the latter came online the next day.
The launches represent a new trend among gaming operators — providing separate apps for online casino gaming and sports betting.
Both are also joining an ascendant online casino market. According to the New Jersey Division of Gaming Enforcement (NJDGE), online casinos in the Garden State have generated at least $140 million in revenue for ten consecutive months. The vertical grossed $152.5 million in July, including about $7.6 million from Caesars’s previous online casino product and $6.7 million from Hard Rock’s previous platform.
Caesars Aims For “True Omnichannel”
Caesars Entertainment conducted a soft launch of its new online casino app in four jurisdictions earlier this month — Michigan, Ontario, Pennsylvania, and West Virginia — but it took longer to receive authorization from the New Jersey Division of Gaming Enforcement (NJDGE).
“Players in North America deserve an online casino-first experience that treats them like royalty, and that’s what we’ve brought to market with Caesars Palace Online Casino,” Matt Sunderland, senior vice president and head of igaming at Caesars Digital, said in a statement last week.
“With Caesars’ unrivaled brands, IP [intellectual property], talent, and casino destinations, we can offer our players a true omnichannel gaming experience. Our newly developed Caesars online gaming platform and bonus engine perfectly tie online casino play and rewards to the world-class experiences that players can only enjoy at our many Caesars destinations nationwide.”
Caesars Palace Casino won’t be Caesars’ only online casino in New Jersey. The company also owns and operates Harrah’s Casino NJ and Tropicana Casino NJ.
In the sports betting vertical, Caesars Digital rebranded its sportsbook as Caesars Sportsbook in Q3 2021. It was previously branded as William Hill.
Hard Rock Bet Makes Debut in New Jersey
Meanwhile, Hard Rock Digital said its new online casino app, Hard Rock Bet, would be making its debut in New Jersey. The operator said it made various improvements, including a faster process for signing up, logging in, and making deposits and withdrawals.
“The launch of Hard Rock Bet in New Jersey marks an important milestone as we introduce an integrated product containing our new iCasino platform alongside our highly rated sportsbook,” Hard Rock Digital CEO Marlon Goldstein said. “We are incredibly proud of these proprietary products and are excited to bring this elevated experience to New Jersey to entertain our players like no one else can.”
George Goldhoff, president of Hard Rock Hotel & Casino Atlantic City, concurred. “The Hard Rock Bet platform will provide our guests with an upgraded gaming experience both online and at our retail sportsbook, which will have a much broader selection of available bets, daily boosts, and promotions.
“This new platform will allow us to better engage, entertain, and reward our guests with a best-in-class experience however and whenever they play.”