New Jersey online poker rooms generated nearly $2.4 million in revenue in September, making it a flat month but also a hopeful one, as the market was up year-over-year for the sixth consecutive month and for the eighth month in the last nine.
Data from the New Jersey Division of Gaming Enforcement (NJDGE) shows the vertical was up 5.5% year-over-year ($2.3 million) in September. Compared to last year, online poker has been up every month this year except for March, when it was off by 1.5% ($2.5 million).
Revenue was flat month-over-month. Operators made about $1,300 more in September.
September continues a general trend of year-over-year growth that started in January 2023. Before that, NJDGE data show the vertical was down for 22 consecutive months — a stretch that began back in March 2021. That block of time was, of course, preceded by the pandemic, which, for revenue tracking purposes, started in March 2020 and ended in February 2021.
PokerStars NJ Continues to Dominate
PokerStars NJ, and the entire market, continued to benefit from the operator’s decision to combine its player pools in New Jersey and Michigan on January 1. As a result, the sole poker operator on the Resorts license continues to dominate its rivals.
The Flutter brand grossed $849k in September, which was down 2.3% from August ($869k), but the operator was up a whopping 36.8% from one year ago ($621k). PokerStars also saw its market share balloon to 35.4% in September, up from 27.3% last year.
September saw PokerStars generate at least $800k in revenue for the ninth consecutive month. Before that stretch started in January, the operator was last above that mark in January 2021 ($843k).
PokerStars is expected to continue dominating its rivals — WSOP and the BetMGM Poker Network — until they combine their player pools in New Jersey with those in other states, including Michigan.
WSOP in Rare Position: 2nd Place
In September, WSOP NJ found itself somewhere it hadn’t been before all year — second place in terms of monthly revenue.
Operating under the Caesars license, WSOP, part of the WSOP US network, grossed $795k in September. That represented an increase of 10.4% from August ($720k), but the operator saw revenue slide 14.4% from a year ago ($928k).
WSOP trailed both of its rivals for the first five months of the year, then was ahead of them both in June and July before sliding back into third place in August. The operator got a boost in June from online bracelets during its summer festival.
It will likely continue to trail PokerStars until it combines its New Jersey player pool with Michigan and Nevada players.
BetMGM On Roll, But Still in 3rd
Team BetMGM — that is, BetMGM Poker NJ, Borgata Poker NJ, and partypoker NJ — continued a two-month slide.
According to the NJDGE, the operators on the Borgata license made $753.7 million in September, down 6.6% from August ($807.1 million) but up a solid 4% from a year ago ($724.5 million).
September was also the fourth straight month where revenue was up year-over-year — an impressive feat, considering the BetMGM Poker Network is currently segregated and is competing against two rivals with the added benefit of shared liquidity.
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