NGL has launched campaign targeting underage gambling, while AGA will hold its Responsible Gambling Education Week later this month.
Partnership follows separate deal with Kindred Group to bring games by Spearhead Studios and Armadillo Studios to US.
Partnership is first of its kind between a college bowl game and betting operator; Caesars retail betting shop coming to Chase Field.
Promotion also open to Borgata Casino NJ players; one dozen new slot titles going live at BetMGM Casino NJ.
MGM Resorts projects operator it co-owns with Entain will generate more than $1 billion in net revenue in 2022.
Online gaming, sportsbook lift Garden State to a record $392.8 million in total gaming revenue in June.