Operators must monitor defined play patterns, intervene in up to three stages and stop marketing to customers in Phase 2 or Phase 3.
The ruling held that later gambling outside the state does not erase a voluntary choice made in 2004, and said gambling is not a constitutionally protected activity.
The new Responsible Gaming Coordinator will ensure that operators and their affiliates adhere to a new set of 16 advertising standards.
A bill making its way through the state Assembly would establish a Gambling Treatment Diversion Court pilot program for three years. A similar program is active in Nevada.
In a first-of-its-kind initiative, the New Jersey state regulator wants operators to look for signs of problem gambling among their customers.