Regulators also ordered disgorgement, and one report said the penalty could be the state’s largest online-gambling fine.
The change reaches New Jersey as lawmakers weigh a statewide ban and operators face fresh pressure over gambling debt concerns.
The Task Force will consult industry insiders and provide advice and recommendations to the Governor and Attorney General in order to reduce the prevalence of problem gambling in New Jersey.
A number of new responsible gambling measures are set to be discussed during the current legislative session as New Jersey politicians seek to stem problem gambling in its roots and help the affected individuals.
The new Responsible Gaming Coordinator will ensure that operators and their affiliates adhere to a new set of 16 advertising standards.
A bill making its way through the state Assembly would establish a Gambling Treatment Diversion Court pilot program for three years. A similar program is active in Nevada.
In a first-of-its-kind initiative, the New Jersey state regulator wants operators to look for signs of problem gambling among their customers.