World-renowned sports betting technology provider Simplebet has announced the launch of its unique micro-betting product with Betway, one of the more recent additions to the New Jersey sports betting market.
Micro-betting is a live sports betting product from Simplebet, which allows users to make more live bets than ever before, due to a fully automated system.
Sports bettors in New Jersey will have access to micro-betting immediately, with millions of bets offered across major competitions such as the NFL, NBA, and college sports.
The addition to the Betway NJ sports betting lobby came just in time for the biggest sporting event of the year, Super Bowl LVI, allowing users to make more live Super Bowl bets than ever before.
“We’re excited to now have our real-money micro-betting products live with Betway ahead of the biggest day on the American sports calendar in the Super Bowl,” said Simplebet CEO and co-founder Chris Bevilacqua.
“We’ve seen tremendous user engagement with our ground-breaking offerings and believe in-play wagering will become integral to the future of the sports betting ecosystem.”
Micro-betting has been a massive success on other platforms thus far, with players given more opportunity and variety than ever before and all prices calculated and presented to the users in real-time by the micro-betting algorithm.
In addition to New Jersey, Betway will also be launching this unique Simplebet product in the Pennsylvania, Colorado, Iowa, and Indiana regulated sports betting markets.
“As we continue to grow the Betway brand in the US, the addition of Simplebet’s fully automated products will enhance the experience for our customers,” said Betway CEO Anthony Werkman. “It’s great that these will be live for the upcoming Super Bowl LVI.”
Betway’s Growing Presence in New Jersey
New Jersey has been one of the biggest and most vibrant online gambling markets in the US for years, but it is interesting to note that Betway only joined the NJ gambling landscape in August last year, when it launched its sports betting and casino products simultaneously.
The international sports betting giant entered a number of other sports betting markets around the same time and has since established quite a presence for itself, growing quickly and exponentially in each state in which it offers products.
When it comes to New Jersey in particular, the operator sealed an official sports betting partnership with the NHL’s New Jersey Devils in November to help spread the word of the new bookmaker in town. The operator also entered into an agreement with Evolution to spread live dealer casino games on its platform.
Betway also has partnerships with the New York Islanders and Philadelphia Flyers — two NHL franchises with sizeable fan bases in New Jersey.
The quick expansion of Betway NJ should see yet another boost with the launch of micro-betting, as customers will now have access to the biggest portfolio of live bets offered by any bookmaker in the state.
In addition to the massive selection of sports bets, players at Betway can quickly transition over to the online casino, where dozens of exciting video slots and casino games offer live action around the clock, regardless of how the sports schedule is looking for the day.
