One of the US’s leading sports betting brands, DraftKings, has entered a supplier agreement with Genius Sports, an industry-leading sports data and content provider.
Under the terms of the agreement, DraftKings will gain access to Genius Sports’ portfolio of sports data and content, which encompasses thousands of sports events and hundreds of sports leagues and competitions worldwide.
As one of the leaders in the sports betting industry in North America, DraftKings plans to use this unique technology to provide a more immersive and personalized experience to their millions strong fan-base.
While it is the selection of NFL-related products that signify the main part of this deal, DraftKings will also acquire official and reliable data for many other sports competitions, including the English Premier League, South American soccer leagues, NASCAR, Liga MX and many others.
The live streams of hundreds of different sports games every day and live data streaming into the platform will allow DraftKings to provide a high-quality live betting experience with an unprecedented selection of events and markets on offer.
DraftKings currently operates in 11 states—Colorado, Illinois, Indiana, Iowa, Michigan, New Hampshire, New Jersey, Pennsylvania, Tennessee, Virginia and West Virginia.
DraftKings Acquiring Official NFL Data
In early 2021, Genius Sports entered a deal with the NFL which made them the league’s exclusive distributor of real time play-by-play statistics, official sports data feed and Next Gen Stats (NGS) data.
Under the agreement with Genius Sports, DraftKings will expand on its exclusive sports betting partnership with the NFL by becoming one of the first betting operators to integrate the full portfolio of Genius Sports’ NFL related products, including NGS.
DraftKings will also benefit from Genius Sports’ BetBuilder technology, which they created in partnership with Sportcast, which will allow the operator to offer automated single-game parlays for the NFL, NBA, NHL, MLB and other sports leagues.
Ezra Kucharz, the Chief Business Officer of DraftKings said the company is committed to its users and dedicated to improving their experiences with better products. “The mutually beneficial terms of this agreement allow us to leverage Genius’ technology for years to come,” Kucharz said. “We are excited to expand on the capabilities of our products and provide new and exciting features for our customers like single-game parlays, while having confidence in the integrity of the data we utilize to fuel our offerings.”
The Future of Sports Betting
Genius Sports’ unique official sports data technology allows their sportsbook partners to gain access to reliable, timely and correct data streams from thousands of sports betting events every month.
The company’s partnership with DraftKings represents a big move for Genius Sprots, as partnering with America’s leading sportsbook puts them in a powerful position.
“Being selected by DraftKings, one of the most prolific sportsbook brands in the US, is another historic achievement for Genius Sports,” said Mark Locke, CEO at Genius Sports. “This partnership reinforces our commitment to official sports data and demonstrates its intrinsic value in helping our sportsbook partners stand out from the competition. Our data, trading, streaming and marketing services deliver a complete set of sportsbook solutions that are backed by the largest leagues in world sports, including the NFL.”
