ESPN BET Launches in New Jersey and Looks to Challenge Market Leaders

The new sports betting operator launched on November 14 and is looking to challenge market leaders with valuable promotional offers and a top-notch betting platform for all devices.
ESPN BET Launches in New Jersey and Looks to Challenge Market Leaders
November 30, 2023

The month of November was an exciting one for sports bettors in New Jersey, with a brand new betting operator launching in 17 states, including NJ, on November 14.

With a platform operated by PENN Entertainment, ESPN BET is the newest addition to the legal sports betting landscape of the US, as the sports media giant enters the gaming market with big hopes of challenging current market leaders.

ESPN and PENN Entertainment signed a 10-year partnership agreement earlier in the year, which will see ESPN BET run on one of the premiere sports betting platforms around and offer hundreds of betting markets to players in regulated markets across the country.

Can ESPN BET Challenge FanDuel and DraftKings in NJ?

Since its launch, the sports betting market in New Jersey has been dominated by two major brands, with FanDuel and DraftKings holding some 70% of the overall market share, and other brands left miles behind the two market leaders.

ESPN and PENN Entertainment have made it clear that they plan on challenging these market leaders and becoming a real contender for a big chunk of the market share, although the national numbers show that none have managed to come close to FanDuel and DraftKings up to now.

ESPN’s massive reach and influence in the sporting world will no doubt come in as handy marketing tools, but it still remains to be seen how successful the transition will be and whether or not sports bettors trust ESPN to become their number one betting operator.

Representatives of both DraftKings and FanDuel have spoken openly about ESPN BET’s launch and hailed it as another step in the right direction, towards legalization, and away from illegal sports betting and gambling as a whole.

With New Jersey remaining one of the country’s most important online gambling markets, ESPN BET will be looking to build a strong presence here ahead of many other markets, and bettors in NJ can look forward to some stiff competition between the brands that could lead to amazing offers for them.

$200 in Bonus Bets for New Players

ESPN BET has only just launched, and already players have plenty of reason to join up with the new operator, who is giving away $200 in bonus bets to all new players who join the platform.

Simply sign up for a new ESPN BET account, make any real money bet, and you will be eligible to receive $200 in bonus bets with no strings attached.

In addition, the operator is also offering a welcome bonus worth up to $1000 on your first deposit, with bonus money cleared at a 5% rate on sports bets and 2% rate on casino games, adding even more amazing value to all newcomers.

Join up with ESPN BET before New Year’s and all this and more could be yours as the operator looks to bring in new players and offers valuable bonuses and promotions across the board.

If you or someone you know has a gambling problem and wants help, call the Virginia Council on Problem Gambling (VACPG) helpline at 1-888-532-3500

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