Betway has joined the booming online gambling market in New Jersey. The operator completed the soft launch phase on Friday and went live shortly thereafter.
The soft launch period is mandatory for all regulated operators in New Jersey and the US, and it gives operators a chance to test everything and detect and remove any glitches before going live in full capacity.
Betway was founded in 2006 and is a global leader in online casino gaming and sports betting. It is owned by a holding company, Super Group, which has its headquarters in Malta and additional offices in Guernsey, London and Madrid. Betway is licensed in several global regulated markets, including Belgium, Denmark, Ireland, Italy, Malta, Spain, Sweden and the UK.
Super Group also owns the online casino brand Spin. Last April, it acquired Digital Gaming Corporation (DGC). This acquisition made it pretty clear the group had serious intentions for the US market and the recent soft launch in New Jersey just confirms this.
DGC is a US company already licensed to provide online gambling services in 10 US states, including Pennsylvania, Colorado, and, of course, New Jersey.
Given the delicate and peculiar nature of the US betting and gambling market, the company decided to take things slowly and tackle the new opportunities one state at the time.
New Jersey was the first US state to officially allow sports betting after the Supreme Court had overturned the long-disputed PASPA (Professional and Amateur Sports Protection Act) in 2018. Although betting on college sports is still prohibited, this will likely change soon thanks to the law passed in the Senate earlier this year. With those developments in mind, this is the perfect time for Betway NJ to join the fray.
The current climate in the US is currently a competitive one, with numerous operators fighting for licenses and looking to establish a foothold. This is equally true for New Jersey as it is for other regulated stats like Pennsylvania and Michigan, but the team behind Betway does not seem concerned at all.
In a recent interview, Super Group executives explained that they see the company’s effort in the US more like a marathon and are banking on the strength of their brand and their years of experience to achieve their goals.
With the New Jersey launch, Betway now has presence in four regulated markets, the other three being Colorado, Indiana, and Pennsylvania. Casino games are available only in Pennsylvania and New Jersey, while the sports betting platform is offered in all four states.
The sportsbook offers more than 30 different sports and a variety of betting markets, so players in New Jersey will have plenty of choices. As for the casino section, there are more than 200 video slots on offer, alongside popular table games such as blackjack, craps, roulette and much more.
The full rollout of Betway NJ offers players access to the site around the clock and the ability to claim generous welcome bonuses on their first deposits for both, casino gaming and sports betting.
