Paysafe, one of the leading payment solutions’ providers, has signed an important deal with SuperBook Sports, which will allow them to enter regulated gaming markets of New Jersey and Colorado.
With this deal, SuperBook Sports customers now have access to a full slate of traditional and alternative payment methods to fund their betting accounts and withdraw their winnings.
SuperBook Sports inititally launched in Colorado in October 2020. It launched in New Jersey in August 2021.
The partnership with Paysafe represents an important step in the sportsbook’s expansion plans as it allows it to establish a better relationship with its existing and new customers.
Research conducted by Paysafe late last year indicated that seamless and problem-free payments were very high on the players’ list of priorities, even ahead of bonuses, competitive odds and betting options.
The operator will also benefit from Paysafe’s elaborate backend, which provides invaluable insights into customers’ habits. Additionally, the payment platform’s two decades of experience are a guarantee of increased safety, providing improved protection not only for users’ funds, but also for their sensitive personal information.
Wide range of payment options
SuperBook Sports provides US bettors with a wide array of betting options, covering MLB, NBA, NHL, NFL, college football, soccer and much more. Now, thanks to the partnership with Paysafe, the bookmaker will also be able to offer a full slate of payment options, ranging from popular credit and debit cards processed by Paysafe, bank transfers and popular e-wallet alternatives such as Skrill and paysafecard’s eCash.
The partnership should help SuperBook Sports further establish its market position in Colorado and strengthen its expansion plans for New Jersey.
“We’re confident that our payment platform, with its state-of-the-art analytics suite, will help SuperBook Sports build on its initial success through 2022 by providing customers with all the ways they want to pay,” said Zak Cutler, Paysafe’s CEO of North America iGaming.
The same sentiment was echoed by Jay Kornegay, an executive vice president for SuperBook Sports. He said that the company was focused on improving the customers’ overall depositing experience and the partnership with Paysafe was a logical step in those efforts. He underlined his conviction that this partnership will be a “game changer for us and our players.”
Paysafe is one of the leading companies in the payment platforms’ space, with more than 20 years of experience in the niche. Just last year, the company processed more than $100 billion, facilitating payments through 70 different methods and in 40 different currencies.
The payment platform first entered the US market in 2018 and has since partnered up with more than 75% of gaming operators in the country across 18 jurisdictions.
Taking all these things into consideration, the partnership with Paysafe will certainly help SuperBook Sports realize its expansion plans and further secure its position with the existing user base. The bookmaker is already known for its superior odds and some of the best football handicapping contests around, and boosting their banking options with Paysafe will only add to the bookmaker’s reputation.
